The results, matched back to the DMS.

54 cars sold and $1.93M matched from one omnichannel campaign

A single-rooftop Kia dealership mailed 15,201 households across a coordinated database-buyback and conquest drop. Over the 34-day sequence, 54 vehicles sold and matched back to the DMS — $315 per car, a 113× return, and nearly one in five of the store's sales in the window.